As social media and AI have become an integral part of a company’s marketing and public relations outreach, we realize that it is another puzzle piece in overall awareness. However, do not be intimidated when launching a Social Media Campaign as there are a few common elements to working with traditional media. In fact, there are seven elements that matter when working simultaneously in the traditional and media landscapes. Understanding that there are differences in these two types of “influencers” is important, but recognizing their similarities is even more vital in your success in building a brand with awareness and media success.