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Beauty Results PR
Jennifer Thomas, APR • Founder & CEO
Founder and CEO of FSR Ventures, and its division Beauty Results PR, Jennifer Thomas, APR is a strategic PR and media relations expert with 30 plus years of experience connecting beauty and wellness brands with the media and celebrity event industries. A freelance industry and consumer writer, Jennifer understands the media’s needs and what it takes to garner results. Her expertise spans from established and start-up beauty and wellness products to authors, brand founders and entrepreneurs.
A U.S. Veteran in public affairs and former SVP of Hill & Knowlton, Jennifer has been recognized as a top PR professional by Qwoted. An Adjunct Instructor at Virginia Commonwealth University and a speaker at conferences and events including Clean Beauty Virtual Summit, HBA Global, Florida Public Relations Association (SWFL Chapter), PRSA, Bowling Green State University and Ashland University, Jennifer demonstrates her commitment to advancing communication strategies in the PR, beauty and wellness sectors.
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As social media and AI have become an integral part of a company’s marketing and public relations outreach, we realize that it is another puzzle piece in overall awareness. However, do not be intimidated when launching a Social Media Campaign as there are a few common elements to working with traditional media. In fact, there are seven elements that matter when working simultaneously in the traditional and media landscapes. Understanding that there are differences in these two types of “influencers” is important, but recognizing their similarities is even more vital in your success in building a brand with awareness and media success.
