Erica Vicens Shane is the founder and owner of Bella Piercing, an upscale piercing studio dedicated to providing a safe, professional, and personalized experience. With over 25 years of experience in the permanent makeup industry, Erica has built a career rooted in aesthetics, precision, and client care. Her extensive background in beauty, tattoos, and piercings has given her a deep understanding of the artistry and technical expertise required to deliver high-quality services.

In 2019, Erica combined her passion for aesthetics with her vision for a luxury piercing experience, founding Bella Piercing alongside her daughter, Nina. Recognizing a gap in the industry for a welcoming, high-end environment, she created a space where clients of all ages could feel comfortable, celebrated, and confident in their piercing journey. Under her leadership, Bella Piercing has become known for its curated ear styling, premium jewelry selection, and commitment to an elevated client experience.

Beyond running a successful studio, Erica is dedicated to educating and empowering other business owners looking to expand into luxury piercing services. Her expertise in curated styling, client experience, and business growth strategies has made her a sought-after speaker and mentor in the industry. Through her teaching, she aims to help entrepreneurs transform their jewelry sales into high-end experiences that drive customer loyalty and business success.

As a woman-owned and operated business leader, Erica continues to push the boundaries of what a piercing studio can be, proving that piercings are not just a service, but an experience.