Stephen
Gomez
Date

In today’s competitive market, it’s more important than ever to distinguish yourself amongst your competition. This requires not only a complete understanding of who you are and your competitive advantages but a consistent and thought-out way of delivering it. This session will outline branding concepts, giving you suggestions on evaluating the strength and effectiveness of your marketing strategy, and providing an initial blueprint on the next steps to improving your results.
You will learn:
· 3 Parts to powerful brand
· How to create & launch successful marketing promotions
· Understanding the branding cycle in your salon or spa
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

Making more money means learning how to turn top line sales into more bottom-line results! This is usually easier said than done until now. This class will break down 5 critical areas that you can identify to help you give your bottom line a boost.
You will:
· Rate yourself areas that support profitability.
· Learn key financial performance indicators and how to improve them.
· Understand how to become more financially organized.
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

One of the most challenging, yet critical areas that support the continued growth of any salon or spa lies in the ability of the owner or manager of the business to be a leader. Being a leader means successfully coaching and guiding the team to set goals, follow through and work together for the greater good of all. Easier said than done. Join business coach Steve Gomez as he provides solutions, insights & steps to help you coach and lead your team to new heights!
You will learn:
· How to lead based on data
· How to help team members set & achieve realistic goals
· A systematic approach to productive coaching sessions
· Strengthen your culture & increase profit
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

As a leader, the reality is that your staff supports your salon as much as your customers, and that a powerful team can make a huge difference for your business. This course teaches recruitment strategies that attract the right people at the right time. It shows you the tools and systems needed to recruit the right team.
Topics covered:
· Best recruiting methods for “new” versus “experienced” technicians.
· Maximize your advertising effectiveness and recruit the best.
· Understand which interview techniques work best and when.
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

Running a successful business is a combination of clarity of purpose, investing in the growth of your people to execute that purpose and allowing the data to drive everyone involved towards profitability. In this session Steve will give you the tools & systems to make this a reality!
You will:
- Re-connect with or create a values driven culture
- Learn systems that support team member inclusion & retention
- Understand key financial benchmarks to create financial stability
- How to lead your team to execute the vision and achieve results
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

Making more money means learning how to turn top line sales into more bottom-line results! This is usually easier said than done until now. This class will break down 5 critical areas that you can identify to help you give your bottom line a boost.
You will:
· Rate yourself areas that support profitability.
· Learn key financial performance indicators and how to improve them.
· Understand how to become more financially organized.
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

In this session, discover how to make the money you deserve and embrace service-price increases with your customers. It’s that simple. Through learning to charge your worth and creating more financial prosperity.
In this class you will learn about: