Go beyond predictable blonding, deep dive into an educational master class to discover how the BIQ toolkit delivers custom dimension for every hair type. Redken Artistic Ambassadors - Jamal and Sara will each bring their own creativity and educate what they are seeing as the in-demand color palettes for the coming seasons. Learn new techniques and a fresh approach while utilizing the ultimate blonding toolkit, Blonde IQ: calibrated for every technique. Born from NYC's fast-paced energy, Blonde IQ is your roadmap to fast, high-impact results without any compromise and always completed with the go-to gloss - Redken’s Shades EQ. Learn from Brayden his top tips to creating the perfect finish for blondes to showcase the amazing color that you have just created. Elevate your artistry, streamline your workflow, and become the go-to blonde expert.

Top 3 Key Learnings

1) Precision Mapping: Master high-contrast dimension with fewer sections.

2) Formula Playbook: Signature Redken toning hacks for every blonde.

3) Perfect Blonde, Perfect Finish: Top tips for styling to perfection