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Mr. Official
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The beard is no longer an add-on—it’s a high-profit service waiting to be mastered.
BEARD ARCHITECT shows you how to turn basic trims into premium, custom-designed beard experiences that clients gladly pay $75–$150+ for and rebook consistently. In this hands-on session, you’ll learn how to analyze facial structure, sculpt balanced shapes, apply the complete L3VEL3 Beard Care System, and deliver long-lasting results that stand out in any market.
You’ll also master the consultation and retail strategies that top barbers use to increase ticket size, boost loyalty, and grow monthly income, without sounding salesy.
Walk away with a proven system to position yourself as the go-to beard specialist in your city, and the confidence to charge what your skills deserve.
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

The U.S. beauty industry is entering 2026 defined by intentional indulgence, independent ownership, AI-powered expertise, and an evidence-driven social economy. In this session, our superstar Ambassador panel - Hirsch Hunty (Moderator), Kirsty Meakin, Kimberly Tay, Brandi LaShay and Mr. Official break down the data shaping consumer spending, the $100K solo artist shift, the rise of salon suites and hybrid models, and the craft trends in hair, nails, and barbering that clients are already requesting. Walk away with the insights—and the strategies—to stand out, scale smarter, and stay booked in 2026.
This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.