Matty Conrad is known as GQ’s favorite grooming expert. He brings a builder’s mindset to beard design in this high-impact, live demonstration built specifically for barbers and hairdressers ready to level up their men’s grooming game 

Most professionals trim beards. Few understand how to engineer them.

In this dynamic session, you’ll learn how to approach beard work through geometry, structure, and intentional design:

• How cutting with vs. against the grain changes visual density and perceived length

• How to sculpt stronger jawlines and improve chin projection

• Tool and blade strategy — what actually matters and why

• How to design beard shapes based on facial proportions

• A repeatable system for maintenance and client retention

This class is especially powerful for hairdressers who want to confidently integrate beard shaping into their service menu without guessing their way through it.

Because a beard isn’t just facial hair.

It’s balance. Structure. Identity.

If you’re ready to stop trimming and start building, this is your blueprint.

This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

In this high-impact stage presentation, GQ’s go-to grooming expert Matty Conrad breaks down what truly separates a good haircut from a great one: structure, balance, and intentional design.

This session is built for barbers and hairdressers who want to master modern men’s cutting with clarity and confidence.

You’ll learn:

• How to design shape based on head form — not trends

• Weight distribution and how it affects silhouette

• Building strength through corners, edges, and transitions

• When to blend — and when not to

• Tool selection strategy for precision control

Matty will share  his  blueprint for thinking differently about men’s hair, so you can engineer results instead of chasing trends and techniques. 

Matty Conrad is known as GQ’s favorite grooming expert. He brings a builder’s mindset to beard design in this high-impact, live demonstration built specifically for barbers and hairdressers ready to level up their men’s grooming game 

Most professionals trim beards. Few understand how to engineer them.

In this dynamic session, you’ll learn how to approach beard work through geometry, structure, and intentional design:

• How cutting with vs. against the grain changes visual density and perceived length

• How to sculpt stronger jawlines and improve chin projection

• Tool and blade strategy — what actually matters and why

• How to design beard shapes based on facial proportions

• A repeatable system for maintenance and client retention

This class is especially powerful for hairdressers who want to confidently integrate beard shaping into their service menu without guessing their way through it.

Because a beard isn’t just facial hair.

It’s balance. Structure. Identity.

If you’re ready to stop trimming and start building, this is your blueprint.

This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.