The next generation of stylists is choosing salons based on brand, culture, visibility, and growth opportunity. If your recruiting strategy hasn’t evolved, you’re invisible to them. This session reframes hiring as marketing. You’ll learn how to clearly communicate your salon’s mission, standards, and opportunity so you attract ambitious, aligned talent instead of constantly rehiring.

This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

Your brand determines who you attract, what you can charge, and how easily clients say yes. In this session, we break down branding through the lens of marketing strategy, not aesthetics. You’ll learn how positioning impacts pricing power, client quality, retention, and long-term profitability.

This class is complimentary with the purchase of your Premiere Orlando show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.