Olaplex
British-born Los Angeles-based talent Vernon François is one of the world’s most sought-after hair stylists, brand founder, industry-leading artist and educator on the Ulta Beauty Pro Team.
Obsessed with hair since childhood Vernon works with all hair textures ~ kinky, coily, curly, wavy and straight ~ championing the versatility of Afro and curly hair.
As well as creating some of the most talked about A-list hairstyles Vernon helps individuals the world over to erase any fear of managing their hair at home through embracing its shape, volume and personality.
Vernon
Francois
Date

From red carpet awards to music festivals, prom nights to wedding season, summer brings a wave of trendsetting moments—and Ulta knows how to capture them. On main stage we will discover how Ulta Beauty translates seasonal hair inspiration into real, behind-the-chair impact.
Learn the techniques, tools, and trend-forward looks that are making waves in salons nationwide. Whether it's effortless boho braids, glam waves, or sleek updos, you’ll leave ready to bring seasonal style straight to your chair—and your clients.