NU Standard PRO

Turn Hair Challenges into Revenue — The "NU" Standard in Business

NU Standard PRO is redefining hair wellness from the inside out—built on the belief to respect the license and empower professionals as the first (and often only) line of care in their clients’ hair health journey.

Our philosophy: Nourish. Hydrate. Care.

      Supporting the mind, body, and hair through intentional, results-driven solutions.

Visit Us at Booth #5280 (First Look Area - located in Spa & Wellness Section)

Come experience NU Standard Pro in action:

• Discover Hydrasilk — our breakthrough system designed to transform hair health
• Live Demonstrations — see HydraSilk in action on hands + in-booth demos
• Meet the Experts + Founder — connect with Autumn Yarborough and the NU Standard team
• Explore Salon Retail for Wellness — unlock new revenue through inside-out hair care
• Exclusive Trade Show Offers — special pricing and business-building bundles

Don’t Miss Our Live Class   on June 1st at 2pm (RM 308A)

Educator: Keya Neal - 2024 NAHA Educator of the Year, Founder of Texture Vs. Race and Kolour Kulture

Expert Demonstrator: Lenise Robinson - Texture Vs. Race Artist and Army Veteran

• Learn how to use Hydrasilk effectively in your services
• Turn everyday hair challenges into revenue opportunities
• Discover how to increase client results + retail sales

Why NU Standard PRO

We don’t just sell products—we help professionals build profitable, wellness-driven businesses.

From hydration to supplementation to daily care rituals, we give you the tools to elevate your services, strengthen client trust, and grow your revenue.

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